You’re producing content.
It’s just not doing what it should. That’s what I fix.
Positioning, content and partnerships that hold attention and drive response.
What I do
Positioning and Strategy
Clarifying what your brand stands for, where it sits and where the clearest opportunity is.
Content and Creative Direction
Shaping what gets made, how it looks and how it shows up.
Partnerships and Brand Building
Creating the right collaborations to build relevance, recall and response.
Launches and Brand Moments
Bringing the brand to life through content, campaigns and real-world moments.
How I work
I work with a small number of brands as a strategic partner across brand, content and growth.
1. Clarify
Define positioning, audience and where the real opportunity sits
2. Shape
Set the content, creative and partnership direction so what gets made has a clear role.
3. Execute
Bring it to life across content, launches and brand moments
Why work with me
I work across brand, platform and audience, not just one part of the system.
I’ve built my own audience through The Imperfect Nutritionist, worked in-house at TikTok and Instagram, and advised brands both in-house and agency side. That means I understand how content travels, what platforms prioritise and what holds attention over time.
Most brands start with what they want to say, not what their audience actually cares about. That’s where relevance gets lost.
Let’s work together
I work with a small number of brands at a time.
If you’re producing content but it’s not creating the response you expect, there’s usually a clearer opportunity underneath it.